When it comes to marketing your apartments for rent, generating an organic foundation of buzz is a key component to staying afloat in this digital age of social media. Word-of-mouth marketing is a powerful tool that is virtually limitless! Below are some examples of getting the ball rolling on your word-of-mouth campaign.
Ask current residents for referrals:
A satisfied resident is more likely to be willing to tell their friends, family and colleagues about your properties. People who hear about you from someone they know personally are generally more willing to check out your properties. Offer an incentive such as a coffee card or a pre-loaded laundry card. The amount doesn’t have to be exorbitant – just enough to show your appreciation.
Utilize Facebook and other social media:
Never underestimate the power of social media! Facebook, Twitter, Pinterest and other sites are excellent resources when reaching your target audience. If someone “likes” you on Facebook, all of their friends will see your name. Pinterest, in particular, is a rapidly expanding social media site that allows you to showcase your creative side. Not only can you create picture boards with photography of your rental properties, but you can take the opportunity to showcase the neighbourhoods as well. Post photos of local restaurants, coffee shops, gyms – anything that will show off the amazing location!
Research your online reputation:
What are people saying about your company and your properties? A Google search can lead you to comments and opinions that you may not have been aware of previously. Search Google at least once a month to monitor what people have to say about you. Keep a list of recurring issues and hold a meeting with your property managers to go through it. Although some criticisms can be classified as “venting”, feedback can be extremely insightful and helpful in the process of bettering your rental property.
Get your team on the same page:
Ensure that everyone on your team is speaking the same language when it comes to your properties. What are your strengths? What do you offer that other rental properties do not? If everyone is putting the same word out there, your reputation will grow quickly and efficiently.
A newsletter is a great way to stay in touch with your current and prospective residents. Post it on your website, link to it on Facebook and Twitter and make it available in your properties. The more accessible you are, the more your residents will feel a personal connection to you. Build community by profiling residents; announcing milestones like birthdays, marriages and babies; announcing upcoming property events; and promoting the businesses of renters.
Tell friends and family:
Simply letting your own friends and family know about your company is an excellent way to get your name out to prospective renters. If they know someone who is looking for an apartment, they can let them know about your company. The word will spread from there!
Happy Summer Season & Happy Renting!
The RentSeeker.ca Team