We’re all on Facebook. And if you’re not, 483 million daily active users are. And if we’re not personally hooked up to a page, chances are, the company we work for is. Then there’s Twitter, this little micro-blogging beast that boasts upwards of 140,000,000 active users. And don’t forget about YouTube, the second-largest search engine, which is owned by Google itself and receives 60 hours of video per minute. … Using Social Media: Engagement vs. Marketing for the Apartment Rental IndustryRead More
There’s nothing worse than being treated as though you’re something that you’re not. It’s like being back in highschool and getting scolded when you’re not the one doing the talking. For baby boomers, it’s being marketing to as though the deathbed is behind the next door. There is a common misconception among rental market advertising that seniors are out of touch, that they’re not as actively involved online and that they’re not nearly as important an audience as their kids and grandkids. … Grown-Up Marketing – How to Target Seniors Searching Apartments for RentRead More
Why Landlords and Property Managers Need To Add Video To Your Apartment Marketing Plan
Prospective residents need as much information as possible to assist them in their decision making process. In today’s fast paced world 70% of tenants start their searches online from the comfort of their own home. If a picture is worth a thousand words than a video is worth a million words. Video is a necessary part of the marketing picture.
You already have an established company and many already a website by now. Now you just need to bring other people to it and generate interest in your apartments for rent. One of the most cost effective ways to do this is to use social media. There are a number of social media networking sites that will help you to make your website popular and help find renters, and the three main sources today that you’ll want to use include Facebook, Twitter, and YouTube. … Social Media-Marketing and How to Get Started for the Apartment Rental IndustryRead More