Tag Archives: Immigrating

Canada’s New Wave of Marketing of Apartments for Rent to Newcomers

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Due to an unprecedented boom in immigration across Canada, the marketing landscape has undergone and will continue to experience many significant changes. In 2006, the Canadian Marketing Association published an article entitled “Ethnic Marketing in Canada: The Challenges Ahead”. In it, author Jack Jedwab states that the population of Canada will grow by ten percent between 2006 and 2017. That’s a jump from 32 to 35 million. He specifies that the Chinese, South Asian, Black, Filipino, Arab and other visible minority groups will account for more than 80 percent of that growth. In fact, he adds that visible minorities will represent the majority of the population of Vancouver by 2017. Toronto won’t be too far behind. Canada’s New Wave of Marketing of Apartments for Rent to Newcomers Read More