RentSeeker.ca Apartment Rental Blog

RentSeeker.ca Congratulates Clients on their Recent FRPO MAC Award Wins!

December 5th, 2011

FRPO

On Thursday December 1, 2011, the Federation of Rental Housing Providers of Ontario (FRPO) held its annual MAC Awards Gala, celebrating businesses and individuals who are leaders in the residential rental housing industry.

Among winners announced over the course of the night were RentSeeker.ca clients CAPREIT, who took away the award for Property Management Advertisement; Minto, who received the Property Management Website Award (Corporate Branding) as well as the Environmental Award of Excellence; The Tandem Group, who left with the Property Management Website Award for the Sheppard Centre; Medallion Corporation, whom FRPO Recognized for Lobby Renovation of the Year (595 Sherbourne St.); and Briarlane Rental Property Management, who won for their suite renovation (under $5000) at 263 Dixon Rd.

Other awards included the Suite Renovation Award (over $5000), which went to Timbercreek Asset Management for the company’s work at 600 Kingston Rd.; the Rental Development Award was presented to Concert Realty Services Ltd. for Sierra at Village Gate West; the Leasing Professional of the Year Award went to Jeff Brown at Pinedale Properties; Realstar Management’s Thomas and Arlene O’Donnell were collectively acknowledged as Resident Manager of the Year; Realstar also took home the award for Customer Service Excellence; and the Curb Appeal Award went to Greenrock Property Management (77 Davisville Ave.).

In addition to winning the Outstanding Community Service Award and Property Manager of the Year (Eugene Bussoli), Family-owned and operated Greenwin Inc. was acknowledged with the prestigious Lifetime Achievement Award, honoring founders Harold Green, Albert J. Latner and Al Green.

RentSeeker.ca is proud to count Greenwin Inc. as a client and congratulates them for building a legacy and setting a standard of excellence within the industries of residential and commercial real estate.

We hope you’ll join us in celebrating all of the companies acknowledged, including those who received nomination nods. Finally, thank you to FRPO for organizing and hosting this evening. We are proud to be a part of the celebration.

All of us here at RentSeeker.ca thank you for your business. In just two short years, you have shown constant support of our work by exploring our internet listing and marketing services, offering constructive feedback to enhance our site and spreading the word about what we have to offer landlords and renters alike.

We hope to continue exceeding expectations with our products and service!

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Found in Space: Decorating a Rental Apartment because it Feels Good

November 16th, 2011

We’ve all been there: the bachelor apartment, the junior one bedroom apartment, the couch crash… Living in a small space is a rite of passage for most city dwellers whether it’s student housing or a more permanent setting. In fact, as the demand for housing continues to grow at an alarming rate, apartment and condo developers are cramming as many units as they can into one building, making small spaces the new norm.

Having grown up in the apartment industry, I’ve seen a lot. Some residents are downsizing from houses and attempt to recreate the look of their former home in less than a thousand square feet whereas others are so overwhelmed by the new layout that they default to the basics: bed, chair, table, lamp and television. In a recent conversation, Jenn, a resident at 88 Erskine Ave. in Toronto, explained, “My suite felt so empty when I first moved in. I was just out of university and had no furniture. Slowly but surely, I began to collect small-scale pieces that made me feel at home. It just took longer than I had expected to find the right stuff.”

On the other hand, Sharon, another resident, explains that moving into an apartment later in life meant paring down to maximize the space. “It was really tough at first to get rid of so many things that I’d lived with for so long.” Nevertheless, she expressed that adjusting to a rental unit wasn’t easy. Six years later, though, she can’t bring herself to making the leap into the housing market. “I love my apartment. It’s my home now. Every day I come home to this cozy space where I’m surrounded by the things that mean the absolute most to me. I honestly can’t picture myself anywhere else at this point.”

I’ve spoken to many residents, students and young professionals in particular, who are desperate to make a rental unit their own, but shy away from decorating because they can’t shake the thought that renting is impermanent. In other words, their thought process is ‘I’m not here forever, so what’s the point of making the effort?’ According to cognitive engineer Don Norman, whose career credits include stints at Apple and Hewlett-Packard, surrounding yourself with items that are beautiful, functional and reflective can have a positive impact on your cognitive ability.

At the 2003 TED conference, Norman presented Three Ways Good Design Makes you Happy, which suggests that simple, subtle and pleasant things relate to emotions. Offering a personal example, he tells the story of purchasing a gold-plated special edition juicer produced by French product designer Philippe Starck. The product, he admits, sits in his entry way for all to see. It’s not used to make juice, but rather, as an object that’s simply pleasing to look at. He proceeds to talk about owning a knife produced by renowned knife company Global, remarking that the item has everything because it’s beautiful and functional. “I can tell you stories about it,” he says, “which makes it reflective.” Not to mention, it works like a charm.

Whether you’re well-versed in the elements and principals of design or flat-out indifferent to what colors work where and why, it can be reassuring to know that even a rented apartment can incite feelings of happiness and belonging—it’s just a matter of maximizing the space by filling it with functional pieces and items that carry meaning for you. Take Norman’s advice, for instance: When you have a positive reaction to something, your brain produces dopamine, which in turn can have a motivating effect. He argues, “If you’re happy, things work better because you’re more creative.”

I’ve lived in more apartments than I care to count, each one differing in size and layout from the next. My two saving graces have been forced open-mindfulness and “borrowed” inspiration. Fine, I admit it. I’m a copycat. If I had my way, I’d spend all my time in home décor stores trying to find ways to re-create the look of my home with things I already have. But really, what idea isn’t a permutation of something that already exists? In a world of HGTV and IKEA, we have the luxury of letting someone else be the expert. In this case, Norman’s expert emphasis on selecting items that cause a person to reflect on some level resonates.

We all have memorabilia, things we hold onto for emotional reasons. Why keep them boxed up in your apartment building’s storage area? With the current design trend being reclaimed everything, start your shopping at home. Frame old news clippings and tickets and hang them on the wall; make a shadow box of a family heirloom and display it; make a side table out of vintage suitcases. Once you start experimenting and surrounding yourself with possessions that carry meaning, the décor direction will tend to follow. Suddenly, you might find yourself, like Sharon, wanting to spend a wee bit more time in that place that was never meant to be permanent.

Regarding furniture placement, window treatments and color, try sticking to some simple guidelines:

  1. Aim High: Hang floor-to-ceiling curtains in a sheer, light material like linen to create a sense of height and draw the eye upwards. Check out Home Outfitters (www.homeoutfitters.com), which carries luxury items at affordable prices by designers like Brian Gluckstein.
  2. View Finder: If the view from your apartment isn’t appealing, place some green plants or pretty flowers along the windowsill. Grocery stores like Metro carry lots of options, including low-maintenance orchids, for less than $15.
  3. Open Minded: Keep the space airy and open by selecting tables and chairs constructed out of clear materials like glass and acrylic. Mirrored surfaces also reflect light and give an illusion of depth.
  4. Lighten Up: Apartments aren’t typically equipped with the best lighting, so it’s up to the renter to brighten the space with table lamps and floor lamps. Lots of light will work wonders for the coziness of the unit. Progress Lighting and Hampton Bay, both found at Home Depot (www.homedepot.ca), carry hundreds of styles—with many in the $10 to $20 range!
  5. Work the Magic: Lighter colors of paint reflect light and produce an illusion of space. If your landlord permits, paint the walls with soft tones or shades of white to trick the eye into thinking the apartment is larger than it really is.
  6. Weigh Your Options: The scale of furniture matters, so if you’re looking for a new sofa, keep the size of the room in mind. Oversized furniture will overwhelm the room, actually making it appear smaller. Stores like IKEA (www.ikea.ca) and Urban Brick (www.thebrick.com) have mastered the art of furnishing apartment-sized spaces practically, stylishly and affordably.
  7. Forms with Function: Decorate with your needs in mind. Make sure that each item serves a purpose and fits with the others and use multi-function furniture like pullout beds in bachelor apartments and ottomans with storage to hide clutter.

Thanks to Jessica Green of Greenwin Inc. for contributing to this article.

-The RentSeeker.ca Team

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Apartment Living: Fire Safety Tips from RentSeeker.ca

November 1st, 2011

Apartment Living - Fire Safety Planning

Turning up the Heat on Fire Safety in Your Rental Apartment

An astonishing number of Canadians in rental apartments across the country are affected every year in fires, whether accidental or electrical. During 2009 Toronto Fire Services responded to 142,014 calls with 278,271 vehicle responses. The causes range from smoking, appliances, cooking, candles, lamps and garbage disposal to electrical issues within the building complex. However, no matter what the cause, the impact on both renters and property management can be devastating.

Avoiding fires and fire damage in your rental complex is possible—it just requires some thoughtfulness and planning on your part. By taking just a few precautionary steps, you can protect yourself, your family and other renters in your apartment building.

First, it’s important for apartment renters to maintain open levels of communication with the management. Find out about your building’s fire safety features by asking your building manager or superintendent about how the property is protected in the event of a fire. Oftentimes, your move-in package will contain information of this nature, including locations of alarms, sprinklers, emergency exits and fire extinguishers. Apartment buildings higher than 12 storeys must have a voice communication system.

A key feature to look for inside your rental unit is whether there is at least one working smoke alarm (typically, alarms will have a test button). The Ontario Fire Code stipulates that every home must have one working smoke alarm. Ideally, however, you should have one in every room in your unit with the exception of kitchens, bathrooms and closets.

According to the City of Toronto’s Safety and Fire Prevention Services, most fatal fires happen at night when people are sleeping. This means that a working smoke alarm will detect smoke and alert you accordingly. Just be sure to change the batteries regularly. If the alarm is more than five to 10 years old, it’s time for a new one. Finally, never disable the smoke alarm in your apartment. If you find that steam from your shower or proximity to the kitchen is tripping the alarm, consult with your building’s management on re-locating it.

As fires spread quickly leaving apartment renters little time to act, this forward-thinking mentality is of the essence—even if you’re renting in a lower-level or basement apartment unit. Ask yourself the following questions:

What is my escape route?

What if my main escape route is blocked by smoke?

Do I have an alternate escape route if my primary route is blocked by fire or smoke?

Be prepared with at least two escape routes that do not include the elevator.  Having an escape route might be the difference between life and death for you and your family.

Did you know that most people die from smoke inhalation rather than the fire itself? This is why having a roll of duct tape, which is available at hardware stores, is absolutely necessary as it can block smoke from entering your apartment through door cracks, vents and other openings.

Here are some other tips to consider:

Never smoke in bed. If possible, always smoke outside and ensure that your cigarette is fully extinguished on completion. When in doubt, douse them in water.

Examine electrical outlets regularly. If a cord is warm or a plug is blackened, contact your apartment building’s management or an electrician.

Never leave items cooking on a stove unattended.

Ensure candles are fully extinguished and trim their wicks if they are producing large flames.

Keep lamps a safe distance from curtains and heating sources.

Never dispose of burning materials in the garbage disposal.

Consider obtaining tenant’s insurance for damage to your belongings and, where applicable, the belongings of others and the rental property.

Fires in both highrise and lowrise apartment buildings can happen at any moment, which is why you must always have a fire safety plan. Speak to your landlord or local fire department for tips on how to keep you and your family safe.

The RentSeeker.ca Team

“Apartments for Rent Made Easy”

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RentSeeker.ca Apartments for Rent Furnished vs. Unfurnished

October 7th, 2011



RentSeeker.ca Furnished vs. Unfurnished Apartments for RentPart 1:

One of the most challenging and intriguing problems that face potential short term renters is deciding on the type of apartment they want to rent.

One consistent area of interest we often hear feedback from is the choice option between furnished and un-furnished apartment rentals. The sacrifice or trade-off between quality and cost could make the decision making process somewhat intriguing.   If you’ve been shopping around for furnished apartments in Toronto on RentSeeker.ca, or in any city in Canada, you probably will have noticed that the asking price for one is more then then unfurnished apartments. This might actually be pretty good value and is due to a number of reasons. In order to properly and fairly assess the value of a furnished apartment, it is worthwhile to understand the landlord or building manager’s perspective. From the owners perspective, an individual looking to rent a furnished apartment is someone who probably wants to be catered to, and is likely only there for a short time. S/He would probably expect that the utility bills be set up under the landlords name instead of having to deal with the headaches themselves. While this might not be the case in your particular circumstance, this is sometimes an assumption. Let’s break down some of the the cost factors and value:

  • New Furniture

The Landlord will buy furniture to place into the apartment. This can range anywhere from a simple couch, table and chairs to full towel service, free TV and the more. Whatever it is, understand that the landlord has to charge more for these additional expenses

  • Repairs.

You might be the nicest most considerate guy, the type of person that never puts down a glass without first placing a coaster; however the landlord will operate under the assumption that some furniture is bound to get damaged and will increase his price to cover any real or imagined damage. This might be able to negotiated, as some landlords would prefer a security deposit and if there are no damages would refund it at the end of the lease period. Consider if it would be easier to pay a lump sum upfront and possibly have it returned, or to pay a little more every month.

  • Short term.

As we said, most furnished apartment rentals in the GTA as well as nearly everywhere are for the short(er) term, this means that in between every tenant, the landlord must go in to the apartment, and in most cases, paint all the walls, and hire professional contractors to enhance the suite appeal. In a typical unfurnished apartment rental, the tenant is usually there for a much longer period of time making theses checks more infrequent and thus less of an expense from an owners perspective.

  • Utilities.

Sometimes a short term tenant does not want to deal with the hassle of setting up his or hers own account with electric hydro gas etc. The landlord will often set up the features under their name and estimate the approximate usage and / or by passing the bill on to the tenant. Many unfurnished apartment rentals in Toronto and other cities include hydro in the rent.

While the price of a furnished apartment will probably run you more money per month, the added benefit for short term renters, namely furniture, and also often better service might end up being worth it

PART 2:

So you decided to rent a furnished apartment rental, and are now wondering, what are some of things I need to ask and know. Well, our team here at RentSeeker.ca, came up with some ideas for you:

1. The first question you should ask is for them to give you an itemized list of the furniture that is included in the apartment and the condition that it is in. For example;

  • Couches
  • End tables
  • Bed(s)
  • Kitchen table
  • Lamps
  • Televisions
  • Toaster ovens
  • Chairs
  • Microwave
  • Dishes
  • Cutlery
  • Crib

and…well, you get the idea.

2. Another important question to ask is if the rent price includes the furniture or if there is a separate fee for that. You don’t want to move in only to realize that there is another fee on top of the one you are paying already.  Know how much the total bill would be at the end of every month!

3. Ask  if utilities are included. This can vary by Landlord, so make sure to ASK. The same holds true regarding cable TV, phone lines, etc,.

4. Ask  if there is a security deposit for the furniture. Some landlords instead of charging for repair will often ask for a deposit to cover any potential damage that might accrue. This can work out to your benefit as it means that if you are careful you wouldn’t have to pay anything for repairs. However the downside is that you have to give a lump sum in advance. This is often negotiable so ask your landlord what arrangements you can work out with them.

5. Find out what type of amenities the building and area offer. Sometimes  newer built  furnished property rentals will offer a higher standard of amenities and services on site.

These are some questions we came up with that you might wish to ask your landlord before you commit to  your  rental agreement. Think of your own questions and post them and share them on RentSeeker.ca on twitter: http://www.twitter.com/rentseeker — so that others can benefit from your ideas and experiences!

-The RentSeeker.ca Team

“Apartment Rentals Made Easy”

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Apartment Hunting? Downtown or Suburbs? Pros & Cons…

September 26th, 2011
The Ups and Downs of renting an apartment in Downtown

If you’ve been looking to move into a new apartment and have always wondered if you should look for a location in the downtown district or in the suburbs, then this article is for you!
While looking to rent an apartment, whether with a family, just married or single, many of us have often wondered what it would be like to move into one of the modern-style, gleaming high-rise apartment buildings located in the downtown core. Sometimes we dream that it would be cool to move away from the suburbs, and relocate into the center of a bustling metropolises, but weren’t sure if it was really worth it. Check out Rentseeker’s top four picks for the “Ups and Downs” of renting an apartment in the Downtown!
At RentSeeker.ca we are always looking for new ways to better understand the apartment rental market and to better serve our clients and consumers. As we researched through news articles on apartment rentals in Toronto, we started thinking about how varied and diverse Toronto is as a cultural city. Apartments in Toronto can be found in virtually any location and neighbourhoods. So with all the bewildering choices that face every person new move, one of the big questions we always hear is, is it better to rent downtown or in the suburbs? Wherever you ultimately decide to rent, RentSeeker would like to offer a couple of pros and cons about Downtown apartment (and condo) living to enable you to better understand your choices before you commit to your new dream apartment rental.
Commuting
On the up side, probably the most often heard reason to live in downtown is the virtual absence of commuting. Imagine waking up in the morning at a decent hour and strolling to work, instead of getting up an hour early to beat the rush hour traffic. Imagine not sitting behind someone on the freeway for 45 minutes of stop and go traffic, who thinks it’s cool to put the bass on high and belt some rock tunes, before you’ve even had your morning coffee. Imagine not having to leave work an hour late in order to wait 25 minutes in traffic instead of the average 45 minutes.
Living in downtown is almost like an extra gift of two hours every day to your hectic schedule, enough time to take your boy/girl friend, wife, partner or anyone you want to to a movie, dinner or just relax.

Noise
A major drawback for many people is the noise of colleges and parties that can wake up people in the building, including yourself and family. While if you’re a student that might not be such a bad thing, for many older people, this is a major inconvenience. If you are looking for a quiet apartment building, RentSeeker.ca offers a feature that allows you to check off your requirements for a building and only shows you the buildings that match your needs. In addition many buildings often cater specifically to a senior crowd and often include many convenient amenities for their tenants that other buildings won’t have.
If you are a student, check out the RentSeeker.ca’s Student Rental Housing to learn which apartments are available to rent in Toronto and especially downtown Toronto (and cities across Canada), that are near your college or university.

Traffic
Another potential downside of renting an apartment in downtown Toronto or any major downtown metropolitan area is the constant, almost 24 hour snarl of traffic that often surrounds the apartment buildings. While your commute is now a walk, listening to the constant blaring of horns from irate drivers can often take the pleasure out of sleeping in late. Many apartment buildings are now being designed with an emphasis on noise reduction, especially in the apartment suites. However until the technique is perfected, living in the suburbs generally offers a more peaceful environment then living in downtown.
Expenses
Living in downtown comes at a cost though. Apartment managers in the downtown district often charge 2-3 times more then a typical suburban apartment rental. While this is a major consideration, it should be weighed carefully against the fact that you will be saving quite a bit in gas and especially time.  Calculate the time and expenses that you save for living near your work, against the extra fees you pay for living ion the downtown area, and see what makes sense for you.
Wherever you decide to rent, visit RentSeeker.ca to see apartment rentals in your area. Whether you’re looking for an apartment in the Kensington market, or the Beaches, from middle class to upper class, RentSeeker offers an array of professionally managed apartments for rent across Canada by Major Canadian Landlords. The decision is ultimately yours to make, but we hope that we here at Rentseeker have given you some food for thought, about some of the “Ups and Downs” of renting apartments in Downtown.
Good luck with your move!
The RentSeeker.ca Team
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Apartment Hunting with Children? Here Are Some Tips…

August 25th, 2011

Apartment Hunting with Children

Searching for an apartment to rent in large cities like Toronto, Ottawa, Edmonton, and cities across Canada becomes slightly more complicated when you have children. As a parent you want to carefully research your options and consider your children’s needs, before committing to a particular apartment.

Find yourself in that position? Firstly, we recommend using an online apartment search service (which is FREE for renters), such as Rentseeker.ca, which will allow you to conduct your apartment search from the convenience of your own home or office, based on your specific criteria. Multiple rental listings can be found in most popular cities across Canada. It will save time, money and effort by having the ability to view details, photos, videos, maps, area amenities, and even the company owner information. With that information all available online at your convenience,  you can route your map and head out to visit the apartments you found fit your criteria.

Here are some more tips you might want to look for when searching for an apartment rental with children or a family in mind:

Safety

As children, we have always been taught safety first. The same holds true in your apartment search. Think of the area that you plan on living in and do some research regarding the neighborhoods reputation. You can also walk around and see whether the place is well kept and maintained. Talk to potential neighbors if you can, and find out how they feel regarding their neighborhood.

Building

Nowadays many buildings come with security features such as concierges, video cameras and security patrols. They are a great deterrent, making it the property less of a target for crime. Rentseeker.ca offers a features on its website that allows you to check off a box that will only show you apartments in your area that have these or similar security measurements.

Street

Parents might also want to consider the location of the apartment in relationship to the street. An ideal location would be an apartment that does not face or back up to a busy street or intersection. However if it must, check to see if it has a fenced in area or backyard where the children can run around in and play safely.

Local Area & Amenities

One of the primary considerations of parents is the location of the apartment. Is it near Schools? Shopping? Transportation?

Rentseeker features  WalkScore in all rental listings. What this does is rate the area in terms of its ease of accessibility to schools, shopping, transportation etc.. When you search for an apartment to rent in any city in Canada, this tool can be a extremely useful to help gather information about the area. Think of the amount of time and effort that can be saved if you find an apartment near your children’s school, rather then having to commute.

With those tips in mind, and using RentSeeker as your source for apartments for rent across Canada, you’ll understand why RentSeeker.ca =  Apartments for Rent Made Easy :-)

The RentSeeker.ca Team

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Learn how to leverage Social Media sites to find a Great Apartment to Rent!

August 12th, 2011

RentSeeker.ca Apartments using Social Media

Social Media in Modern Times

Social media sites and online forums were created for groups of people who share a common idea, to be able to gather and talk about what interests them in one convenient area.  But social media isn’t just about that anymore. As the online community continues to grow, and more and more people come to visit your (once) little corner of the internet, social media presents a unique opportunity to many businesses and consumers.

Since Social Media sites bring together a wide selection of people, from across the spectrum of the internet, who all have one common goal, savvy consumers can use the group knowledge to leverage the market in the favor.

Using Social Media to find an apartment

If you’re looking to rent an apartment in Toronto or across Canada, and haven’t done so already, join an online community that specializes in apartment rentals in your area. Once your registered you will be able to talk to fellow renters, and discuss different apartments in your area, and compare things like; prices, layouts, landlords and more. Of the largest social media sites in the world today are YouTube, Twitter & Facebook, all great ways for landlords, companies and apartment seekers to meet and discuss different properties. Check out Rentseeker.ca’s Twitter, YouTube & Facebook pages for more information and discussions about apartments in your area.

Forums

Rentseeker.ca actually has built in social sharing and tenant forums & student forums on their site that allows Students, Tenants and Landlords, to interact with each other in their search for an apartment in Canada.

You can access the forum by logging in at RentSeeker.ca and selecting the links for Tenants, Landlords or Students. RentSeeker, as well as many companies are integrating Facebook and Twitter into their options, to allow you to connect to other renters through an already established medium.

Other Options

When you search for an apartment online, you might also come across reviews written by previous occupants (or sometimes neighbors) of the apartment. While it is a good idea to check out the reviews, keep in mind that it always represents an individual’s view of the apartment. Often what bothers him might not seem like a big deal to you and vice versa.

So join an online network! Its fun and can be greatly rewarding. Tell people what you are looking for, and help other people in their search for apartments. Who knows who or where you next lead can come from. It can be your neighbor, your friend, a future classmate or even a total stranger. Social Media sites present a unique opportunity to explore a wide range of possibilities in the market of your choice and offer apartment seekers a chance to interact with other people who share the same goal as you do.

-The RentSeeker.ca Team

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Apartment Renting Made Easy

July 31st, 2011

If you are just beginning to search for an apartment for rent, you might be realizing that it is not as easy as it seemed. What started off as a simple, “Oh we just need a 2 bedroom next to the subway”, often becomes a lot more complex as the moving date looms nearer.

Details such as the property manager / property management company, its reputation, the neighbours you’ll be living next to for the foreseeable future and many other details, are all key issues that should be considered as you begin your apartment search.

Other moving considerations could include; new appliances, swimming pools, the location of the laundry room, other amenities, and many other small details that can make your next apartment either the place you love or hate.

With this in mind, RentSeeker .ca features a list of the top five things to keep in mind when renting an apartment in Toronto or anywhere throughout Canada & how we integrate these features to help renters gather as much information and research prior to renting a new apartment.

1) Floor Plans — 2D & 3D:

When you are searching the internet for a new apartment, it is often very helpful to see the floor plan prior. Everything in your apartment can be changed around except for the layout of your apartment, so make sure your comfortable with it. RentSeeker .ca features 2D & 3D  floor plans of every listing in its portfolio*.

(*if made available by the landlord)

Rentseeker .ca has introduced a new feature which some landlords are quickly taking advantage of, a 3D floor plan. This gives you, the renter a tremendous advantage, to clearly see the layout of the room and plan where to place your furniture.

Read the rest of this entry » «Apartment Renting Made Easy»

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Apartment Videos – The Benefits for Landlords & Renters

May 6th, 2011

Why Landlords and Property Managers  Need To Add Video To Your Apartment Marketing Plan

Prospective residents need as much information as possible to assist them in their decision making process. In today’s fast paced world 70% of tenants start their searches online from the comfort of their own home.   If a picture is worth a thousand words than a video is worth a million words. Video is a necessary part of the marketing picture.

Using Video Effectively

The most effective use of the video format is to showcase the lifestyle features and benefits of your building and the neighbourhood. A professional shot of a beautiful park makes you want to get out your running shoes and go for a jog or walk. A nearby mall, Doctor’s office or your fitness centre can all be illustrated with much more emotional impact in a video than in a text ad or picture. Video makes your building come alive for viewers.

(see sample produced by RentSeeker.ca’s Video Marketing Team)

Video Can Be Targeted

Shoot your video with your target market in mind. Young professionals and seniors do not share the same activities and interests. Seniors may be concerned with the proximity to the hospital, medical clinic or building activities. Young professionals may prefer to know that the Starbucks is across the street and your facility offers a state of the art fitness centre. Families may want to know there is a daycare or pool in your building. What you choose to highlight in your video may determine who will take the all important steps towards making your building their home.

YouTube

Videos shot and uploaded to YouTube are easily accessible and searchable to RentSeekers. When most people think of search engines they usually think of Google but YouTube is actually the second largest search engine (and owned by Google), and their videos rank very highly in Google and other search engines. You get a lot of exposure for your initial investment. Your video can see tens of thousands of views over time.

(Check out RentSeeker.ca’s YouTube channel here):

http://www.youtube.com/rentseekerinc

Videos Last Forever

After the initial outlay for a professionally shot video, it can be used reliably for years to attract potential residents to your facility. Until there are major changes in your area or building you can continue to use the same video. Considering the evergreen nature of film it just makes sense to find those budget dollars to develop this collateral to the fullest extent.

Be Ahead Of The Technology Curve

Prospective tenants  provide us with the impetus to leverage new ways to reach them. With QR codes, a tenant looking at your print ad can use their smart phone to scan the code which will take them to your video, which will tell them why they should rent from you instead of your competitor. Your competitor that does not implement new technology requires them to drag themselves out into the cold and wet to go physically look at the building to determine if they want to live there. Which do you think tenants prefer?

(Scan our QR Code to watch RentSeeker.ca The Importance of Having a Web & Social Media Presence).

Prescreen Tenants

Tenants generally have a list of non negotiable criteria that they can not live without. It is a waste of your staff’s time to show an apartment to a couple who require ensuite laundry or a pool if you don’t offer those amenities. Higher quality of information provided before potential tenants come to rent an apartment leads to higher conversion rates . Your staff can then focus on renting to people who already know they want the apartment when they walk in the door. The showing becomes a formality because the tenants know that the building checks all their boxes and they want to rent because the video has already done the work.

Presenting The Best Image

Rental staff may at times forget to point out each and every feature of the neighbourhood or the building. Video never forgets, rushes, answers the phone or fails to present anything but a fully complete picture perfect image. Video’s work 24 hours per day and 7 days per week even on Holidays. With QR codes any prospective tenant who works odd hours can get further information after seeing another ad or your website. In this way you can link all the information required to make a decision to rent your suite.

Video and Your Bottom Line

Video is a cost effective way to illustrate the advantages of your building to your target market. By linking your existing advertising and web campaigns to your video you can leverage your existing expenditures to provide a complete synopsis of the area. By accentuating the positive aspects of a grocery store across the street, you get the boon of that asset at no cost. Tenants who screen themselves and come prepared to rent save time. If you haven’t yet created a video for your building, isn’t it time to enjoy the profits this endeavour can bring?

-The RentSeeker.ca Team

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Apartment Hunting? Here’s What You’ll Need (And Why)

April 11th, 2011

If you’re searching for an apartment and you don’t know what you need to expedite and approve your application process, below is a short list we’ve compiled to help. It pays to be prepared so you don’t lose out on the place of your dreams, when you finally do find your new home. Here’s a list of  some common requirements and why building managers / rental agent ask for these specific items.

Once you understand that the entire reason that Landlords ask for these documents is to protect the building and community of renters,  it’s a little easier to swallow. So here’s the list of requirements and some reasons for why they are required:

An Application:

Most Landlords / Property Management companies will require an application to be filled out with some basic information, as well as some personal and background information.  This is  industry standard and common practice.  It allows the Landlord the ability to research information before renting out a unit, which is a form of extending credit.

Photo ID:

With an application, Landlords will require photo ID to make sure you are who you say you are. It is also in case an emergency were to occur and a Landlord needs to know everybody who lives in the building. Lastly, it’s also very handy if you lose your key and you’re asking for us to let you into your home. We’ve all heard of identity theft and photo ID is a lot safer than non photo ID.

SIN Card (number):

Many Landlords and Property Management companies will ask for your SIN card (number). There’s a reason for that. Your SIN number is the easiest and most accurate way to get your credit check. Yes, with permission, a Landlord can use your name and birthdate to check your credit, unfortunately sometimes without accurate information, even if you do have a credit history, no matching report comes back. This can delay the application process and ultimately moving in to your new place.

Credit Report:

Credit and past payment history is essential to any business and individual. By obtaining a credit report, Landlords can decide who fits their criteria of a financially stable renter, and also verify  employer and previous addresses using the credit report. This is valuable as it provides an independent source of information in an era of cell phone verifications and unverifiable job letters.

Income/Debt Ratios:

Just like a banker assisting with a mortgage, landlords  like to assess if an apartment is affordable for you. There’s a sizeable amount of people who would otherwise get into financial trouble if they were approved for payments that might be too expensive for their lifestyle. Yes,  housing is important but so are groceries and other payments.  A good industry wide rule of thumb is a renter should be paying about 30% of net income to rent (or less if you have other credit card debt or student loans). This amount is “likely” sustainable rent to pay.

Bank Letters:

Landlords, like other businesses that extend credit,  like to check if you have a bank account (hopefully with some money in it). Again this speaks to financial stability and the ability to pay the rent over time. Savings go a long way towards getting your application approved. If you’re a New Canadian with limited, or no job or credit history, this can be a deciding factor for a Landlord to feel assured of financial stability.

Employment Information:

Again, as all businesses that extend credit,  Landlords need to know that you have a source of income to cover the monthly rent and how stable that source is.  If you work for a larger company, speak to Human Resources before applying and fill out the form required by the Privacy Act so they can confirm employment properly. If you are self employed, you will be required to show some proof of income as well. Tax statements,  business bank statements that show regular customer deposits, etc will be requested.

Bottom line:

You Want To Rent and Landlords Want To Rent To You.

The bottom line is Landlords / Property Managers WANT to rent apartments, but cant afford to take risks of dealing with the negative consequences from not doing their due diligince.  It is not an easy process to deal with an eviction and many times could potentially affect other (otherwise good) tenancies within the building as well.

Unfortunately, for the same reason that your bank has you swipe your card every time you do a transaction and every store has security and loss prevention, Landlords also have to double and triple check every piece of information they get. So come prepared and make it easy for the building manager /rental agent to approve your application by providing the necessary documents for them to “approve” it.  Landlords  aren’t being nosey and trying to invade privacy, they just want to provide a valuable service and keep current residents happy. Once you move in, you’ll appreciate the hard work they do to ensure their residents the services they deserve.

Happy Apartment Hunting!

-The RentSeeker.ca Team

Disclaimer:  For any reprint or online redistribution of this article, please note the source: http://www.RentSeeker.ca/blog/

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