OK, we know, by now virtually everyone has heard of QR codes – you know – those squares made of smaller black-and-white squares that are scanned by smartphones. The QR stands for Quick Response, and they began as a way to track parts through the manufacturing process and other industries dating back to the 1980’s.
Most renters and home buyers today start their search for apartment rentals, condos for rent or sale, and homes for rent or sale, by utilizing some digital medium or another. Whether it’s the web, social media, or any other digital platform.
In fact, almost ALL renters and home buyers these days start their search online.
As the population of millennials increases and continues to grow across Canada, real estate developers and apartment owners are rethinking the way they design their properties and rental suites, available amenities and perks to offer, and how best to market their apartment rentals to this growing demographic of renters including utilizing social media which is increasing in popularity and trending as a great source for landlords to reach and engage this demographic of prospective renters.
You’ve probably heard it all before – social media is the where the action is, being online is the best way to market yourself, you need to keep a finger on the pulse of the latest technology, and on it goes. Chances are, you already have a Facebook page and Twitter account for your property. But are you really using them to their full potential? Anyone can send out a Tweet or two each day, but it’s the truly innovative who use social media to reach people like never before. Whether you want to work on creating brand loyalty or launch a social media campaign that will engage the online community and expand your reach like never before, it’s time to up your online ante.
… The Online Revolution: How Landlords Can Stay Relevant in a Digital Marketplace
By Jessica Green, Director, Cursive
In 2011 alone, YouTube reported more than 1 trillion views. That’s 140 views for every person on the planet. Facebook’s following of 750 million users is nothing to scoff at either. Having more than doubled its number of Canadian users to 6% to 14% since 2009, LinkedIn is no slouch. And you know that networking site that forces you to craft a thoughtful statement in 140 characters or less? It’s called Twitter and it hit more than 140 million users last year, so stop pretending that you don’t know how to pronounce it and start getting chatty. … Take Control of Your Condo or Apartment’s Web Presence by Investing Time Online and on Social Media
With technology constantly advancing, it can feel daunting to keep up with latest and greatest trends in online marketing. Every year, it seems like a new social media network is popping up and quickly grabbing the attention of users throughout the country. How can you sift through the fray and get to the heart of what really matters when it comes to marketing your apartment listings online? What are the statistics that might make you focus your energy on one social media behemoth over another? We break it down for you! … Apartment Marketing Trends
These days, it seems that everyone is on social media. Whether it’s Facebook, Twitter, LinkedIn or even Pinterest, social media is what people use to connect with each other quickly and share ideas and opinions. If you are a landlord, having a presence on social media is important to keep in touch with your tenants, connect with other landlords and stay up-to-date on industry news and trends. So what are you waiting for? Let’s get started on your social media journey! … Using Social Media to Increase your Online Profile